* It's a new brand: There are always new companies entering the market, and this could be one of them.
* It's a generic brand: Some stores sell lighters under generic brand names, often with no specific information about the manufacturer.
* It's a misspelling or a variation: You might have misremembered or misheard the name. Double-check the spelling and see if there are any similar brands.
To determine if you can trust the "HONEST Lighter" name, you need more information:
* Where did you see it? Was it in a store, online, or somewhere else?
* What does the packaging look like? Does it have any logos, website information, or other details?
* Do you have any other information about the lighter itself? For example, its price, features, or where it was manufactured.
Generally, it's always a good idea to be cautious when purchasing unfamiliar products. Look for reviews or feedback from other consumers to get a better idea of the product's quality and reliability.