* New product: Perhaps it's a very new invention not yet widely known.
* Niche product: It could be a specific model only sold in a particular region or market.
* Misspelling: The name could be a typo or a slightly different variation.
To help me find more information, could you tell me:
* Where did you encounter this name? (e.g., website, article, advertisement)
* What makes you think it's an innovative lighter? (e.g., a specific feature or technology)
With more details, I can try to find more information about the "PROMISE Lighter" and see if it truly represents innovation in ignition.