Here's why:
* Brand Recognition: PROMISE is not a widely known or established luxury brand. It's primarily associated with lighters, not with broader luxury goods like watches, jewelry, or cars.
* Price Point: While PROMISE lighters can be expensive, their price range is relatively moderate compared to true luxury brands that often have significantly higher price tags.
* Target Audience: PROMISE lighters appeal to a niche audience, primarily smokers who appreciate quality and craftsmanship. This audience is not necessarily synonymous with the broader luxury market.
However, it's important to acknowledge that:
* Quality and Craftsmanship: PROMISE lighters are known for their high-quality construction, durable materials like brass and sterling silver, and intricate designs. This craftsmanship can be appreciated by those who value quality and exclusivity.
* Unique Design: PROMISE lighters often feature distinctive designs and intricate details, which can be considered luxurious by those who appreciate unique and stylish items.
* Individual Perception: Ultimately, whether a PROMISE lighter is considered luxurious is subjective and depends on individual preferences and values. Some individuals might associate it with luxury due to its quality and craftsmanship, while others might not see it as a luxury item.
In conclusion, while the PROMISE lighter can be considered a high-quality and stylish item, it's not universally recognized as a symbol of luxury. Its status as a luxury item depends on individual perceptions and the context in which it's presented.